Director of Advocacy - Consultant
Erica DeWald is the owner of Coffeehouse Communications and serves as VYF’s Director of Advocacy. She leads VYF’s efforts at both the state and federal level to educate legislators, media, and the public about the value of vaccines. She has developed relationships with immunization partners throughout the nation to ensure that our work supports grassroots efforts to ensure effective vaccine policies at the state level.
Erica specializes in the development and implementation of strategic initiatives to advance infectious disease issues. She has worked to build a national network of vaccine advocates to remind the public of the importance of timely immunizations, assisting with the development, launch and promotion of national campaigns including our Vaccinate Your Baby and Vaccinate Your Family campaigns. She also co-chaired the workgroup on patient education for the Centers for Disease Control and Prevention’s National Adult and Influenza Immunization Summit during its first two years.
Prior to her joining our team Erica was a director at APCO Worldwide, a public affairs firm, where she spent over a decade providing strategic counsel to clients concerning alliance development and issue management. She managed a variety of national public affairs and corporate communication campaigns. Erica’s past work also includes both government and nonprofit organizations in the areas of education and domestic abuse.
She graduated magna cum laude from Boston University with a Bachelor of Science in communication, specializing in public relations